Fresh Flagship

Last Thursday we had the honor of attending the pre-launch party of the Joe Fresh flagship store on Fifth Avenue.  New York and Canada's most fashionable showed up to celebrate the newest and biggest addition to the Joe Fresh franchise in NYC, including Mayor Bloomberg himself.  Hors d'oeuvres and cocktails were flowing and clothes were flying off the shelves as those invited received a special discount on all purchases that night.  The highlight of the evening, however, was when we had the opportunity to chat and snap a photo with Joe Mimran, the brand's Creative Director, who was incredibly kind and simply radiant in appearance and personality.

Joe Mimran in his fabulous orange scarf.

We love Joe's loafers.

Twinsies! B matched this handsome employee.

The next day, when the store officially opened its doors, the first 200 people to enter were gifted a $100 Joe Fresh gift card.  We thought it was such a smart idea to reward loyal fans, as well as introduce the brand to a new clientele.  Plus, $100 goes a long way, especially at Joe Fresh (and definitely in this economy).  

If you haven't been there already, be sure to check out the multi-level store, which is housed in a historic New York building at 510 Fifth Avenue.

On Rebecca:
Pants - Ann Taylor
Shirt - Forever21
Blazer - '80s Liz Claiborne

On Sam:
Jeans - Gap
Shirt - Joe Fresh
Jacket - Zara
Shoes - Manolo Blahnik

Bag - Céline

xo,

Sam and Rebecca