Emerson Fry

I stumbled upon Emerson Fry via Pinterest, I believe, and haven't been able to get the beautiful dresses and sophisticated separates out of my head since.  Emerson Fry is designed by, well, Emerson Fry and is run by herself and her husband/business partner Ryan (and their adorable little dog Pedro).  Emerson's designs are classic and I get the feeling that anyone who slips into one of her garments instantly feels effortlessly chic.  If you take a look at her website here, you will notice that all the clothes are shot in real-life, every day scenes: grocery shopping, reading the newspaper, on the street and the beach.  These may be small details, but they make the clothes and the company seem friendly and accessible, at least to me.  It probably also helps that Emerson herself snaps all of the photos.  See below for some of my favourite looks and don't forget to visit the website linked above!

xo,
Sam

All images Emerson Fry.